OLD Media Moves

WSJ tops among print publications in reader income

November 19, 2009

The Wall Street Journal readers have the highest median annual income of all print publications, according to Mediamark Research & Intelligence’s MRI Fall 2009 report.

Sean Callahan of BtoB Magazine reports that Journal readers make $135,740.

Callahan writes, “Twelve other print publications had readership with median household income above $100,000, which indicates a business-oriented audience.

“The other 12 are: Barron’s ($126,710); The Economist ($124,701); United Hemispheres ($120,809); Washington Post Sunday ($120,400); The New York Times Sunday ($118,471); The New York Times daily ($115,816); American Way ($108,522); Condé Nast Traveler ($106,407); The Atlantic ($104,786); Southwest Spirit ($102,505); Architectural Digest ($101,159); and Yachting ($100,740).”

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