OLD Media Moves

WSJ to run startup documentary series on website

April 29, 2013

Posted by Chris Roush

The Wall Street Journal will be launching ‘WSJ Startup of the Year,’ an episodic video documentary for WSJ Live, the Journal’s online video platform.

Slated to premiere June 24, the documentary matches global business leaders and influencers with 25 innovative startups, capturing their stories from startup to success during the course of five months. Throughout the documentary, editors from The Journal, working closely with mentors and considering viewer votes, will narrow down the businesses to decide who will be the Journal’s first ‘Startup of the Year.’

The Journal has engaged nearly 30 business leaders and influencers to mentor entrepreneurs participating in the series. Startup of the Year is WSJ Live’s most expansive foray into original content programming to date.

The initial 25 startups will be announced in coming weeks. Each has been chosen by Journal editors, are based in the U.S., have a prototype or proof of concept in place, and less than $10 million in revenue.

WSJ Live is currently available on 30 platforms and generates on average between 20 and 25 million streams per month.

Read more here.

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