OLD Media Moves

WSJ Sunday celebrates ninth birthday

September 14, 2008

Meanwhile, the Wall Street Journal Sunday editorial copy that appears in newspapers around the country is celebrating its ninth birthday, writes editor David Crook.

Wall Street Journal SundayCrook writes, “Conceived as a mostly print effort to report and offer advice about the late 1990s dotcom-inspired stock-market mania, Sunday Journal has prospered and survived the rise of the Internet and a frightening decline in the fortunes of newspapers, including many of our 61 partners. We have kept on course through the tumult, from the crash of 2000 to today’s credit crisis.

“Through it all, our Sunday Journal writers, editors and art directors — currently led by News Editor Karen Damato — have produced the largest-circulation personal-finance publication in the country. This letter is going out to 7.2 million households. That’s three times the circulation of the daily Wall Street Journal, twenty times the average daytime audience of CNBC and more than double the combined circulation of Money, SmartMoney and Kiplinger’s Personal Finance magazines.

“I love ticking off those numbers. But what I like even more is what we try to do for you, the people who read our work each week.”

Read more here.

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