Chief executive officers pick The Wall Street Journal and its website as their No. 1 information source today — the same as 10 years ag0 — according to a new study sponsored by Domo and CEO.com.
The study also found that online is now the most prominent source of business information for CEOs. Fully 87 percent of CEOs go online for business information at least once a day, and 80 percent are willing to pay for business content they find valuable, according to the survey.
And, despite their fondness for The Journal, CEOs are gradually turning their back on traditional sources of business information.
A decade ago, nearly 25 percent of CEOs relied on local newspapers, magazines and TV for much of their information. But today, those data sources are less important to CEOs, according to the CEO.com study. Whereas 10 years ago, the digital version of the local newspaper was the preferred online news source for 15 percent of CEOs, today local newspapers do not even register on the survey.
Instead, traditional sources of business news are being replaced by aggregators such as Google News, Flipboard and Yahoo News. What’s more, CEOs are increasingly getting their news and information from social media sites like LinkedIn and Twitter, according to the study.
The study can be found here.
