The Wall Street Journal announced that it has added its European and Asian editions to its iPad application.
Those editions can be accessed by all users, along with the U.S. version, when launching the app using the edition selector feature. The regional editions offer content from each day’s paper, mirroring the experience of the print Journal in each region.
“The Wall Street Journal continues to evolve products and news offerings to anticipate the needs of our readers, and to reach new audiences in innovative ways,” said Neil McIntosh, editor of europe.WSJ.com, in a statement. “Our regionalized iPad app provides us with the perfect platform to showcase the best of our high-quality business content for a European audience, retaining the look, feel and physicality of the printed page while combining it with the convenience, versatility and style of a digital experience.”
The Wall Street Journal iPad app has had more than 720,000 downloads since its launch in April.
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