OLD Media Moves

WSJ China online edition starts luxury section

September 19, 2012

Posted by Chris Roush

The Wall Street Journal Chinese online edition has launched a new section dedicated to coverage of the business of luxury and China’s fast-growing luxury market.

Thee new section features original reporting and multimedia content on fashion, travel, cars, art, food and wine, and real estate, in addition to translated lifestyle coverage from WSJ. Magazine and global editions of The Wall Street Journal. Articles are also available through WSJ’s Chinese mobile apps for the iPhone, iPad and Android devices.

“WSJ.com was a pioneer among international news sites when it launched a Chinese-language edition nearly a decade ago,” said Li Yuan, managing editor of The Wall Street Journal Chinese online edition, in a statement. “Adding the luxury section is yet another way The Wall Street Journal is investing in its local-language offering in China and enhancing its coverage for Chinese readers.”

First published online in 2002, WSJ.com’s Chinese-language edition covers business, finance and the economy in China, in addition to domestic and international affairs and content translated from global editions of WSJ.com. The web site attracts more than 3 million unique visitors a month, collectively generating 40 million page views.

Read more here.

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