WSJ and National Geographic team up for biz travel magazine
National Geographic and The Wall Street Journal have partnered to launch Far & Away, a print magazine for business travelers that will also include digital and social content.
The first issue will be distributed with the May 19 edition of the Journal.
“This magazine is about what to do when your meetings are over,” writes Wall Street Journal editor in chief Gerard Baker in a statement. “Far & Away brings together the photojournalism of National Geographic and the insights of The Wall Street Journal in a magazine for the ambitious adventurers on the go who are as curious as they are tireless, and who look for adventure around every corner.”
Far & Away will report on cultural experiences, travel strategies, and expert insider intelligence for making the most of a business trip.
In addition to the print publication, the initial content rollout strategy will include digital content on NatGeoTravel.com/farandaway and promotion across @NatGeoTravel’s social channels — the most followed travel brand on social media.