Wired’s Thompson: No more jump pages in magazine
Emma Bazilian of Adweek interviewed Wired editor Nick Thompson about changes he’s made to the magazine since returning at the beginning of the year.
Here is an excerpt:
How about the print magazine? Any changes there?
My two conflicting goals are to bring back crazy design of early Wired and to make everything more readable. Those are somewhat in tension with each other because old Wired would put the page numbers upside down in the middle, right? I’m working with the restraint that I want everything to be readable. But you’ll notice there are no more jump pages so can read the story to the end… You probably lose a third of your readers every time you have a jump page. But most of the design changes will come when we do a larger redesign.
You also got rid of the editor’s note in the magazine.
I have read a lot of magazines in my life and I don’t think I can remember one where I said, “Wow, that’s wonderful.” There’s something about the form that doesn’t work, and I didn’t feel the need to promote myself in that way. And you can replace it with a really beautiful image, which is what we’ve done.
Read more here.