Why CNBC is investing in its events business
A.J. Katz of TVNewser.com writes about why CNBC is paying more attention to its events business.
Katz writes, “But the network has found its own bottom line can get a boost by taking CNBC further into the community.
“‘Given our strong brand and established credibility, there has been a high demand for us to expand our events business,’ said Jonathan Meyers, CNBC Event gm and svp. ‘Our events serve as an extension of what CNBC does best,’ he said.
“Today the network is announcing it is launching Healthy Returns, its first-ever business of health care event, to be held in March in New York City.
“‘There is extensive innovation happening in the health care space right now,’ said CNBC business news svp and editor in chief Nik Deogun. ‘The conference will spotlight the ever-important convergence of health care and technology while staying true to CNBC’s business lens.'”
Read more here.