“Yet in this day of media upheaval, if an information provider is not profitable, it’s not going to last: In order to be in a position to play that role for whatever community your publication is catering to, it needs to be have a sustainable business model. Bloomberg is certainly profitable — but its mission has always been more monopolistic than journalistic. And the larger outlets that have the most solid ethical standing have seen their numbers dwindle as print ads disappear.
“Reuters and Dow Jones have been contorting to compete with Bloomberg, which has its own limitations based on its mission and editorial structure. So all three have left big openings for smaller business news providers — who will be able to compete with increasingly democratized technology and teams of credible, knowledgeable editorial staff.”
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