The Wall Street Journal unveiled Wednesday its glossy lifestyle magazine, WSJ., at a breakfast held at The Morgan Library & Museum in New York City.
WSJ., with a global circulation of 960,000, will appear on Friday in The Wall Street Journal Asia and The Wall Street Journal Europe and on Saturday in the U.S. Weekend Edition of the Journal.
According to a release, “WSJ. is a celebration of the lifestyle of its readers, and it will serve as the inside track on how to live life to the fullest. From cars to fashion, from property to philanthropy, from personalities to travel, and collecting to investing, the magazine will explore the smartest, most sophisticated choices worldwide.”
The 104-page premiere issue of WSJ. in the U.S. (80 pages in the Europe and Asia editions) is launching with 51 advertisers, showcasing 19 that are new to The Journal franchise. The range of advertisers that include categories such as fashion/retail and jewelry/watches, travel, real estate, financial, wines/spirits, auto, tech and others will be represented in the inaugural issue.
Nearly half of the advertisers bought globally in the U.S., Europe and Asia, with a number having already committed to the magazine for 2009.
WSJ. will have a circulation of 800,000 in the U.S. where it will be distributed to Journal subscribers in 17 of the largest geographic markets as part of their Saturday Weekend Edition of The Wall Street Journal. WSJ. will also be available in copies of Weekend Edition on newsstands in those same markets.
The magazine will have a circulation of 160,000 outside the U.S. where it will be distributed in copies of The Wall Street Journal Asia and The Wall Street Journal Europe. WSJ. content will also be available for free online at www.wsj.com beginning Saturday.
Read more here. The magazine will be a quarterly publication in 2008 before converting to a monthly in mid-2009.
