OLD Media Moves

Wall Street Journal newsstand price to rise

June 14, 2007

Posted by Chris Roush

The Wall Street Journal, which has been charging $1 for newsstand sales, will now charge $1.50, according to a short item in Thursday’s New York Times.

NewsstandThe story stated, “The subscription price will not change, a company spokesman said, so more than 90 percent of The Journal’s buyers will not be affected.

“The weekday newsstand price has not risen since April 2001. In that time, newspaper costs have soared and advertising revenue has dropped. The newsstand price of The Journal’s weekend paper, which was introduced in 2005 and is published on Saturdays, is already $1.50.

“Many newspapers have been reluctant to charge more, which can drive down sales, and The Journal already has one of the highest newsstand prices in the country.”

Read more here.

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