The Wall Street Journal is ending its India Real Time blog after seven years.
Eric Bellman of The Journal writes, “India Real Time started in 2010 as the first attempt by a global newspaper to offer a news product for Indian readers through the internet. Seven years and crores of clicks later, The Wall Street Journal is winding down the successful blog. We will continue to offer the content Indian readers want through the more popular paths of distribution: WSJ subscriptions, apps and social media.
“All those years monitoring the India Real Time reader has given us unprecedented insight into what educated India watchers are actually reading and we will continue to apply that knowledge to how we choose and craft stories.
“We also discovered the types of stories they weren’t reading. One surprising example was the English-speaking elite just weren’t that mesmerized by cricket or Bollywood. Our readers were either getting that news elsewhere or maybe they just weren’t as film and cricket crazy as people in India are supposed to be.”
Read more here.
