OLD Media Moves

“Varney & Co.” sweeps CNBC on Tuesday

October 21, 2015

Posted by Chris Roush

Stuart VarneyStuart Varney’s “Varney & Co.,” which appears on Fox Business Network in the morning, scored its first sweep over CNBC in both total viewers and the 25 to 54-year-old demographic on Tuesday.

During the 11 a.m. hour, Varney averaged 192,000 total viewers, a 9 percent advantage over “Squawk Alley” on CNBC, which pulled in 176,000 total viewers, according to Nielsen.

In the 25- to 54-year-old demographic, Varney scored 24,000 viewers, which was a 4 percent advantage over CNBC’s 23,000 viewers. It was the first full sweep for Varney since the Fox Business lineup change on June 1.

In addition, Neil Cavuto’s show at 1 p.m. topped CNBC’s “Power Lunch” in the demo — 25,000 to 23,000 –for the second time this year.

Another  Fox Business win on Tuesday came at 7 p.m. with “Lou Dobbs Tonight” besting CNBC’s “The Profit” in total viewers — pulling in 132,000 total viewers while CNBC had 120,000. CNBC did still win in the demo though with 52,000 viewers to Dobbs’ 40,000 – a program high for the year.

Fox Business has been scoring ratings wins over rival CNBC with more regularity since its lineup change on June 1.

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