OLD Media Moves

Using Twitter in business journalism

May 31, 2009

Andrew Dunn, an intern on the business news desk of the Charlotte Observer, writes about using Twitter helps him be a better business reporter.

Dunn writes, “The first thing I did when I was assigned the story about companies using Twitter was to post a question on the site asking for good examples of local businesses with an active presence.

“Within a few minutes, I had 13 names.

“For work, I use Twitter to find sources, set up interviews and encourage more people to read my stories. I keep up with journalists at competing publications and search for story ideas and leads.

“To get news from around the country, I simply follow publications I like. If I miss something important, I can count on the other people I follow to get it in front of me -– like rumors about the provost of UNC Chapel Hill leaving to become chancellor at Kansas (which came true).”

Read more here. Disclosure: Dunn is a student in the business journalism program at UNC-Chapel Hill.

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