OLD Media Moves

Topolsky writes about his Bloomberg departure

July 11, 2015

Posted by Chris Roush

joshua-topolskyJosh Topolsky, Bloomberg Digital editor, writes about his departure from the media company on his personal website.

Topolsky writes, “But the last few months have been difficult for me. I started to feel a desire to go even further, beyond the shores of business-focused coverage (this is Bloomberg after all), into the broader, weirder, and nerdier side of my interests — something I knew might not be a perfect fit for that audience. I think launching a new podcast on my own (Tomorrow, for those of you who don’t know), was an attempt to scratch that itch. But that wasn’t enough: I wanted to do more and it was clear that it wasn’t going to be possible to do that work from inside the Bloomberg offices.

“I love the people I have had a chance to work with and what we’ve made, but I also knew I had to move on.

“And I’ve been thinking a lot lately about my industry.

“The reality in media right now is that there is an enormous amount of noise. There are countless outlets (both old and new) vying for your attention, desperate not just to capture some audience, but all the audience. And in doing that, it feels like there’s a tremendous watering down of the quality and uniqueness of what is being made. Everything looks the same, reads the same, and seems to be competing for the same eyeballs. In both execution and content, I find myself increasingly frustrated with the rat race for maximum audience at any expense. It’s cynical and it’s cyclical — which makes for an exhausting and frankly boring experience.”

Read more here.

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