OLD Media Moves

Three former Fortune editors create tech site

May 27, 2010

Former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender have created a new venture called Techonomy, writes Jason Fell of Folio.

Fell writes, “Kirkpatrick, Petre and Schlender say the media business behind Techonomy will be a ‘hybrid’ of original reporting, opinion, aggregated content and contributed long form journalism. According to its Web site, Techonomy will promote ‘a rational, optimistic, forward-looking, technically savvy work ethic that celebrates technological achievement, human ingenuity, and sustainable living.’

“When asked about its business plan, a Techonomy spokesperson said it ‘envisages a combination of publishing, teaching, consulting and partnerships.’ He says the conference is a revenue anchor for which Techonomy may launch a spin-off regional series.

“Previously, Kirkpatrick served as Fortune’s senior Internet and technology editor. Petre served as executive editor at Fortune—having directed coverage of technology, medicine and science—and Schlender served as a foreign correspondent.”

Read more here.

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