TheStreet has added new advertisers
TheStreet.com CEO David Callaway made the following comments during the financial news site’s first-quarter earnings conference call:
Advertising was both above budget and ahead of last year’s first quarter which began as you right might remember with a huge market scare out of China and led to higher traffic last year.
New advertisers like CME Group and Vanguard added depths to bigger spend by our top clients such as TD Ameritrade, Charles Schwab and ETRADE, and we rose to the challenge of increased video demand by staging a record month in March for video streams.
We’ve got a host of new events lined up in Q2 to help boost that revenue stream highlighted by our annual corporate governance events for the Deal hosted by Jim Cramer and coming up on June 5.
This compliments a deal event we staged in London in March on Brexit and another corporate governance events scheduled in London for this fall. In the next few weeks, we expect to launch a new iOS app that unifies our media and premium offerings allowing our audience to stay on top of breaking news headlines analysis and video, their own stock watch list as well as access all our premium products. This is a big milestone in our mobile development. If desired consumers will be able to simply default their new app to open to the premium products.
We expect this app to help continue to boost our mobile traffic as well as provide a new channel to sell valuable premium subscriptions over to Apple. On premium subscriptions, we believe we’ve halted the worst and the declines we saw in 2016, as I said in our previous call and new orders and new bookings are on the rise. Jim Cramer and our Editor Tara Murphy have created a new fixed income product, income seeker which we announced just this week, just yesterday and we’ve also revamped Jim’s popular Actions Alerts PLUS website and made it a key part of our new mobile app.
To read the entire transcript, go here.