Here are comments made by TheStreet.com CEO Elisabeth DeMarse about its second-quarter earnings:
In the first half of 2015, we significantly grew our free organic traffic 85% using search engine optimization, and we also grew our social traffic by 200%. As for mobile, we relaunched our mobile user experience with responsive design, and our mobile traffic grew 350% since the beginning of the year. We attribute much of our growth in social traffic from mobile because people like to share good articles from their phones. The more they read on mobile, the more they share.
The quality of our journalism is shown by the number of awards we received this year. On the last earnings call, I told you about TheStreet winning the coveted SABEW Best in Business Award for General Excellence in the second year in a row and two New York Press Club awards. This quarter, we added to our award hall with two National Federation of Press Women awards, an award from the Society of Silurians and a first-place Azbee Award.
Our editorial excellence has earned us valuable editorial placements from other publishers. Notably, today we are the only other news source on Bloomberg.com and now appear on the Bloomberg terminal amber screen news headline page, posted on the Bloomberg servers along with The New York Times and The Washington Post. Our view is while value with content arms continue to proliferate there is a viable and sustainable path for quality journalism in business and finance on the web. In this transition year, I believe we will prove that model out with continued revenue growth and margin expansion.
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