OLD Media Moves

The reinvention of Harvard Business Review

April 28, 2015

Posted by Chris Roush

Harvard Business ReviewCapital New York spoke with Harvard Business Review editor Adi Ignatius about how the magazine promotes itself.

Here is an excerpt:

CAPITAL:Harvard Business Review stories do particularly well in terms of social shares on LinkedIn. What do you make of LinkedIn’s ambitions to become a media company, with in-house editors looking over user-generated articles? How those ambitions impact your publication?

IGNATIUS: Yes, H.B.R. content does well across the major social channels, including LinkedIn. We respect LinkedIn and have watched it evolve more and more into a content player. But we’re excited about what we’re doing at H.B.R. and fully expect to remain a valued destination for people in business who love ideas. We’re in the process of reinvention again, redefining what it means to be a subscriber, to be part of the H.B.R. experience. It’s exciting, and we look forward to unveiling it before too long.

Read more here.

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