OLD Media Moves

The importance of personal finance coverage

June 8, 2010

Richard Huff of the New York Daily News writes about the new Fox Business Network show hosted by Gerri Willis and the importance of personal finance coverage.

Huff writes, “A steady drumbeat of negative economic news — along with daily coverage of things like war and the oil spill — often stirs concern in news circles about bad-news overload, especially when it comes to money.

“Not a problem, says the Fox Business Network reporter.

“‘There’s never been a more important time to cover personal finance, and to help people out of the financial problems they’re facing,’ says Willis, who this week launched ‘The Willis Report,’ a daily show airing at 5 p.m. on FBN.

“The show isn’t market-driven, though it does have market news, she says.

“‘We’re going to be looking at the news of the day and how it affects your wallet,’ she adds. ‘We’re going to be zealously protecting your wallets.'”

Read more here.

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