The digital potential of The Wall Street Journal
News Corp. CEO Robert Thomson spoke with Digiday’s Lucia Moses about The Wall Street Journal, 10 years after it was acquired by the company.
Here is an excerpt:
It’s been 10 years since you acquired The Wall Street Journal. Has it met with your expectations?
The opportunity for The Wall Street Journal in a digital world is enormous, dare I say because when I was editor, it became the best-selling paper in the country. The Saturday paper became the best selling of the editions. Print will remain strong among Journal readers for a long time. But digitally, it has an opportunity and a strong advantage because of the ability of the company to upsell those readers to premium business products. When you add the professional information business on top of a consumer news business, it’s a particularly potent product.
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