OLD Media Moves

The Bloomberg Way now available to the public

November 21, 2011

Posted by Chris Roush

“The Bloomberg Way,” the style book of Bloomberg News for the past 21 years, is being made available for purchase by the public beginning this week.

Proceeds from sales of “The Bloomberg Way” will benefit the Committee to Protect Journalists.

“The Bloomberg Way” illustrates editor in chief Matt Winkler‘s approach to delivering fast, in-depth and accurate reporting to business news consumers. The guide will serve as a resource for journalists, students, business professionals, and everyone who wants to write about money and get it right.

“At Bloomberg, we believe in fast, accurate reporting and we want to share our best practices with seasoned and aspiring journalists who strive for the same results,” said Winkler in a statement. “We’ve lived by the principles of ‘The Bloomberg Way’ for 21 years, and we’ve found the guidelines to be tried and true.”

The style book includes topics ranging from conducting effective interviews to analyzing financial reports to fulfilling the imperative for accuracy and integrity in gathering and publishing news.

All royalties earned by Winkler or Bloomberg LP will be paid directly to the Committee to Protect Journalists. The book is published by Wiley Press and costs $45.

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