If you’re a business magazine, you might want to consider doing more personal finance covers, according to Audit Bureau of Circulation data.
The best-performing business magazine covers in 2010 were investment guides and reviews, while the worst covers dealt with professional sports and entertainers, according to a posting on min online.
For Bloomberg Businessweek, the best-selling cover was its Dec. 20 “Year in Review,” while the worst was its July 12 issue on BP’s oil spill.
At Forbes and Fortune, however, the best-selling covers were its 2011 investor’s guides. For Forbes, the worst-selling cover was its Sept. 13 issue, which featured its annual NFL team values. At Fortune, the worst-selling cover was its Oct. 18 issue of the 50 most powerful women, featuring Oprah on the cover.
For The Economist, its best-selling cover was the June 12 issue titled “What’s Wrong with America’s Right,” while its worst-selling cover of the year was its April 10 issue on Britain’s Parliament elections.
See all of the best and worst covers here. A subscription is required.
