OLD Media Moves

The beat of a different drummer

October 27, 2010

Kris Kotto of The Hill interviewed Fox Business Network‘s Neil Cavuto about the network’s upcoming election-day coverage.

Here is an excerpt:

Considering business and economic issues are playing a big role in campaigns this year, what are some strategies you use to explain to viewers what can be complicated financial issues?

I don’t look at business news as being about business. The dirty little secret when I was at CNBC was that very rarely did we do those things that have to do with the market. The markets intrigue me; they don’t swamp me.

So my strategy is to not treat it as business, to mainstream it. To talk about people’s taxes, the solvency of Social Security, their kids’ future.

How’d you get interested in business and political reporting?

I had no life, the truth be told. I was a kid you just assumed was a nerd, and you weren’t too far off. I can remember very much as a 9- or 10-year-old kid watching the ’68 Republican and Democratic conventions. My father would be a little worried, but he said, “Well, this is Neil dancing to the beat of a different drummer.” He would tell my mother, “Are you sure he’s ours?” I just really got into it.

Read more here.

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