OLD Media Moves

Synergies between CNBC and other NBC properties coming?

March 6, 2011

The New York Post has an item on Sunday about how Comcast is trying to create some synergies among the properties at NBC Universal, which is recently acquired.

The item states, “But insiders are wondering when their brethren over at CNBC are going to start playing ball.

“The business network airs a primetime show called ’60 Minutes on CNBC,’ produced by CBS News Productions.

“30 Rock denizens say that given NBC News’ wide-ranging capabilities and the deep bench at the business network during its daytime hours, it’s crazy to be so slavishly promoting a show produced by their rivals.

“One source told On The Money, that CNBC’s senior economics reporter, Steve Liesman, was scratching his head over the airing of a “60 Minutes” sitdown with Fed Chairman Ben Bernanke, which was conducted by Scott Pelley. Liesman has interviewed Bernanke several times before.”

Read more here. The Post is owned by News Corp., which also owns rival Fox Business Network.

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