Andrew Adam Newman of The New York Times writes about how small business magazine Success is trying to make a go of it once again with a new owner.
Newman wrote, new owner “VideoPlus produces training materials for the direct-sales industry and publishes several magazines, including Success From Home and Empowering Women. All consist of sponsored content, the print equivalent of infomercials, but editorial content of Success, which has yet to name an editor, will be independent, Mr. Hardy said.
“Success will be published bimonthly and the company will fulfill the 15,000 subscriptions from its previous incarnation, projecting 100,000 subscribers when it hits newsstands in March. It will be marketed to readers ages 30 to 55 who earn $75,000 to $100,000 a year, and will seek advertisers that cater to small business, like FedEx and Dell Computer.
“About the prospect of Success’s latest owners faring better than others, Samir Husni, the head of the University of Mississippi’s journalism department, said, ‘The Chinese have a saying that doing the same thing over and over again and expecting a different result every time is the definition of insanity.'”
Read more here.
