OLD Media Moves

Study: Male CEOs treated differently than female CEOs in coverage

October 28, 2016

Posted by Chris Roush

Female CEOsA Rockefeller Foundation study could not find a single news article written about a male CEO that mentioned family life, according to a report from Emily Peck of The Huffington Post.

Peck writes, “But perhaps most significantly, female CEOs are more often blamed when things go wrong at their company. When a company led by a woman was in crisis, 80 percent of the news stories on the situation cited the CEO as a source of the problem, according to Rockefeller’s analysis.

“When a man was running the company in crisis, stories only blamed him 31 percent of the time.

“That’s a huge difference and it’s no accident, Judith Rodin, president of the Rockefeller Foundation told The Huffington Post.

“‘There’s an unconscious bias among the media around how they write about female CEOs,’ Rodin said, emphasizing that this is not her opinion. ‘The data show that.'”

Read more here.

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