Jim Roberts, a former New York Times editor who in the past year was overseeing Reuters’ digital efforts, has been named the chief content officer at Mashable.
Roberts writes, “Although this is the beginning of a new journey, it also feels like the natural progression for an editor who loves the news and loves even more the opportunity to experiment with new and innovative ways of spreading it to an audience — and growing that audience in the process.
“During the past eight years, I’ve had the privilege of working with some of the smartest and most innovative digital journalists on the planet. I learned much from them and in return sought to inspire them to greater levels of creativity and occasional risk-taking in using the power of technology to tell stories and deliver information.
“Initially at the Times and later at Reuters, I became an insistent, and occasionally nagging, advocate for using interactive tools, social media, video and graphics to augment traditional storytelling techniques.
“I evangelized the importance of real-time reporting and presentation, and the value that social media and live video could provide.”
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