RIABiz.com, a site that covers the independent advisor industry, has agreed to syndicate its content on Forbes.com.
Elizabeth McBride, the editor and CEO of RIABiz.com, writes, “The agreement marks a new level in our company’s development. The economics of Internet publishing mean that RIABiz needs to continue bringing new readers to our site, so that we can continue offering our content for free.
“What may be more interesting for readers, however, is the high level of interest that we have seen lately from big media organizations like Forbes.com. We’ve been approached by several companies (you’d recognize the names!) looking to add stories about independent financial advisors to their coverage of financial services.
“Forbes.com made the most sense to us because of its well-known brand, and the fact that its general business news focus meant that we weren’t competing directly with it. The fact that it has 18 million unique visitors a month (according to the totals on its site) didn’t hurt.”
Read more here.
