OLD Media Moves

Reuters posting releases on editorial feed

December 29, 2010

Reuters is now distributing press releases of its parent company’s corporate clients in its editorial feed to Yahoo! Finance, according to Dominic Jones of IR Web Report.

Jones writes, “The development appears to run counter to the Reuters Trust Principles, a set of standards designed to safeguard the respected global newswire’s editorial independence from Thomson Reuters Corporation’s commercial interests.

“One of the five principles states: ‘That Thomson Reuters shall supply unbiased and reliable news services to newspapers, news agencies, broadcasters and other media subscribers and to businesses governments, institutions, individuals and others with whom Thomson Reuters has or may have contracts.’

“However, the Reuters news feed delivered to Yahoo! Finance now includes complete, unedited press releases from Thomson Reuters’ corporate clients in amongst Reuters news articles. Press releases of non-Thomson Reuters clients are not being distributed to Yahoo! Finance. The press release headlines are virtually indistinguishable from the newswire’s editorial content.”

Read more here.

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