Andrew Rashbass, the chief executive officer of the Reuters news service, sent out the following message to the staff on Wednesday:
Getting people to click on stories has become a science. The leading technique is the enticingly-headlined numbered list. Buzzfeed are the masters. At the moment they’re running on their homepage “18 Unexpected Side Effects Of Being An Adult”, “21 Things A Guy Quickly Learns After Moving In With His Girlfriend For The First Time” and “16 Gluten-Free Dishes You Can Eat At Almost Any Restaurant”.
Not to be outdone, and in the hope that you have, for once, opened this email, this week on Relevant@Reuters, Steve Adler shares his observations following the bureau-chief meetings in London, Hong Kong and New York. Reading Steve’s clear and urgent points, I was struck by his clear commitment never to make do and say “we’re good enough”.
Also this week, there’s a Q&A with Ashley Byford-Bates about Reuters Access, our new, self-service picture and video e-commerce website for clients who are too small for our normal subscription services.
Adler’s observations can be found here.
