Print or online in 10 years? Online, say biz publication editors
July 1, 2008
Jim Eisener, publisher of the Oak Brook Business Ledger, writes Tuesday about a recent session at the annual conference of the Alliance of Area Business Publications, held in Charleston, S.C.
Eisener writes, “Generally speaking our industry has continued to perform well financially despite the general malaise of the newspaper industry and the melt-down that we’ve seen here in Chicago with the Tribune and the Sun Times. The area business publication niche is only about 30 years old so in many ways we are still a growth industry.
“One sign of changing times, however, was conference session that I was in with editors who were asked by a show of hands: ‘in tens years how many of you think your core product will be your print newspaper…or your on-line product?’
“On-line won the unscientific poll of editors about two to one.”
OLD Media Moves
Print or online in 10 years? Online, say biz publication editors
July 1, 2008
Jim Eisener, publisher of the Oak Brook Business Ledger, writes Tuesday about a recent session at the annual conference of the Alliance of Area Business Publications, held in Charleston, S.C.
Eisener writes, “Generally speaking our industry has continued to perform well financially despite the general malaise of the newspaper industry and the melt-down that we’ve seen here in Chicago with the Tribune and the Sun Times. The area business publication niche is only about 30 years old so in many ways we are still a growth industry.
“One sign of changing times, however, was conference session that I was in with editors who were asked by a show of hands: ‘in tens years how many of you think your core product will be your print newspaper…or your on-line product?’
“On-line won the unscientific poll of editors about two to one.”
Read more here.
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