The Media Industry Newsletter is reporting that the upcoming Conde Nast Portfolio business magazine plans to give 50,000 of its subscribers a sneak preview called Inside Conde Nast Portfolio.
MIN wrote, “Founding group president/publishing director David Carey is whetting appetites with the Visa-sponsored Inside CNP. No hints on who will be on the cover, but, says Carey, ‘Inside tells how we are building our print and digital products.’ Includes a pre-Scooter Libby-conviction interview with Washington bureau chief Matt Cooper (while at Time, he was front-and-center in it; see min, July 11, 2005, et seq.), who says he was lured to CNP by his ‘great confidence in [editor-in-chief] Joanne Lipman’s leadership’ and the opportunity to have a ‘big canvas on which to write great, interesting, and colorful stories.’
Inside idea is not Carey’s (whose sales/marketing genius was among the factors that made The New Yorker profitable during his 1998-2005 publisher’s stint). Rather, ‘it came from the very smart team at [Visa agency] OMD…[who] recognized a compelling opportunity to connect with our earliest charter subscribers.’ It is also a way for Visa execs to promote their high-end Signature credit card.
“As for CNP‘s 150 ad-page-plus launch (300 page-plus folio), Carey predicts that it will be well-received. And, as for himself giving up a TNY post that would, for what he proved, be a great ‘last job’ to risk a career and reputation (ditto for Wall Street Journal alumna Lipman), he says, ‘You only live once.'”
Read more here.
