OLD Media Moves

Portfolio killed Obama cover

March 18, 2009

Ryan Tate of Gawker writes Wednesday about how Conde Nast Portfolio editor Joanne Lipman killed a cover of President Barack Obama earlier this year.

Tate writes, “From the outside, Lipman’s impulsiveness is apparent in her curious cover choices. After the outbreak of the worst economic crisis in 70 years, she put a picture of clothier Dov Charney on the front of Portfolio. Next month, amid talk of bank nationalization and CEO immolation, the magazine’s cover will feature Sarah Palin.

“From inside the publication comes a tragic story involving a cover that never was: Barack Obama, shot by photo legend Annie Leibovitz at Lipman’s behest, for the December-January cover. Worried that everyone else would put the president-elect on the cover, Lipman is said to have killed the portrait after it was taken.

“So instead of what was believed to be exclusive work from star photographer Leibovitz, of the newly-elected president, timed exquisitely to front-run the inaugural buzz, Portfolio ended up with a concept image of a dead bull on Wall Street; clever, but severely tardy for a meltdown that shifted into overdrive nearly a full financial quarter earlier.”

Read more here.

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