OLD Media Moves

Portfolio hits its stride during crisis

February 25, 2009

Jon Friedman of Marketwatch writes Wednesday about how two-year-old business magazine Conde Nast Portfolio appears to be clicking on all cylinders with its big-picture stories about the fall of Wall Street.

Friedman writes, “It has found its calling and voice as one of the most dogged chroniclers of the meltdown of the financial system. In fact, no magazine has done a better job of reporting, explaining and analyzing the U.S. financial crisis than Portfolio.

“In the March issue, Jesse Eisinger‘s column, ‘The Private Equity Meltdown Myth,’ and John Cassidy‘s piece, ‘Showing the Money’ added insight into the coverage of the Wall Street collapse.

“Back in May 2007, months before the collapse of Bear Stearns marked the start of the nation’s financial debacle, Eisinger wrote ‘The $300 Trillion Time Bomb.’ Cassidy and Michael Lewis — best known as the author of ‘Liar’s Poker’ and ‘Moneyball’ — have contributed keen understanding of the markets. Portfolio has found a consistency in its contents, but it has done its best work by chronicling Wall Street.”

Read more here.

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