OLD Media Moves

Penenberg joins PandoDaily as editor

August 21, 2012

Posted by Chris Roush

Adam Penenberg, a journalism professor at New York University, has joined tech news site PandoDaily as editor.

PandoDaily founder Sarah Lacy writes, “And now, he’s the editor of PandoDaily. Nathan Pensky will remain the managing editor and I will remain the Editor-in-Chief, but Penenberg will add a crucial layer in the middle, helping push our editorial standards even higher. He will work closely with our writing staff on story development, sourcing, and writing, making each and every piece the best it can be in the time-pressed world of blogging. And his first job will be writing our ethical code, so you, as readers, will know where we stand on everything.

“It’s not only rare to find someone this talented who is willing to gamble on a small startup. As an entrepreneur, it’s rare to find someone who is so aligned. Penenberg and I became fast friends, because we view the world, technology, and journalism in very similar ways. We both have reverence for what worked in old media, but believe the future of journalism is about tearing down what doesn’t work. We both prize good reporting above anything else. The holes he sees in our site are the same holes I see. And we also see the same big opportunity. As he wrote in his first email to the staff last week:

‘Trust me, opportunities to help build unique, influential, and important media companies don’t come around often. For me, the last time was in 1997, when I joined Forbes.com, one of the first Web-based news outlets. I was hired because I was the only one with online news experience, which consisted of four months covering breaking news for Wired.com. Here we are 15 years later and I sense a similar chance to make a difference.'”

Read more here.

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