OLD Media Moves

NYT expands Dealbook coverage

November 4, 2010

The New York Times is expanding its DealBook blog with more news, information, analysis and features to create a more authoritative source for deal-makers and industries that thrive and function within the deal community.

The new expanded edition of DealBook will launch on Tuesday, Nov. 9, across multiple platforms.

DealBook caters to a high-level audience of C-Suite executives and decision-makers and will continue its focus on key beats — M&A, private equity, hedge funds, regulation, law.

DealBook will also feature news and insights on deal-related topics from Business Day’s well-known roster of leading business reporters, which includes recent hires in addition to a veteran stable of Wall Street’s most highly-regarded journalists.

“This is the next step in the evolution of DealBook, providing a community of highly-engaged readers and busy executives with essential news and insights, and keeping them plugged in to the most important news of the day,” said Andrew Ross Sorkin, DealBook editor, in a statement.

In recent months, The Times has hired world-class business journalists to contribute to DealBook’s growing footprint. DealBook, which remains anchored by Sorkin, Michael de la Merced and Jack Lynch, now has a news staff of 16.

In print, a DealBook page will now appear Tuesday through Friday in The Times, and the International Herald Tribune will also feature DealBook content on those days. The DealBook site will be redesigned with a new look and feel and offer continuous news updates, detailed company data and multimedia offerings.

DealBook will introduce a redesigned e-mail newsletter on weekday mornings and will add a new edition delivered after each day’s market close. A daily DealBook video will cover the latest news and what it means across industries.

Read more here.

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