OLD Media Moves

CNBC launching personal finance show

July 27, 2008

Juston Jones of the New York Times writes Sunday about the new personal finance show launching on CNBC.

Carmen Wong UlrichJones writes, “Carmen Wong Ulrich, the host of a new personal finance program called ‘On the Money’ on CNBC, won’t mind if you watch her show while surfing the Internet on a laptop with one hand and sending text messages on a cellphone with the other.

“‘I’m very much a Web person,’ said Ms. Ulrich. ‘I know people will be watching my show with their computers open in front of them. For me, that’s normal because that’s how I watch TV.’

“Ms. Ulrich, 37, has been maintaining a blog called ‘On the Money’ on cnbc.com for the last month. The TV show with the same name will run Monday through Friday at 8 p.m. Eastern time, beginning Aug. 4. Ms. Ulrich said she planned to provide practical financial advice on a nightly basis. Viewers will be able to send text messages to and e-mail Ms. Ulrich to participate in the show’s conversations in real-time.”

Read more here.

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