The Motley Fool personal finance news operation has launched a video show called “Investor Beat.”
It will air every day at 5 p.m. on its website Fool.com as well as through a partnership with MSN Money, where it will be featured each day until 7 p.m. It’s billed as “a fast-paced, occasionally irreverent, always interesting and forward-looking market commentary.”
The Motley Fool started working on the video show last fall, and it debuted earlier this month. They range from about five minutes to 11 minutes long.
“This marries what we do in video with some of the programming from the radio show, mainly,” said Chris Hill, the show’s host. “Can we do a daily market wrap show about what happened that day, but give viewers context about the stocks and the stories. That’s why people come to the Motley Fool. They want a give and take….I think we’re appealing to a pretty wide base.”
Hill is the host of “Motley Fool Money,” a nationally-syndicated business show airing each week on radio stations across America. He also hosts The Motley Fool’s daily podcast, “MarketFoolery.”
“The reaction to both of those helped inform our thinking on this,” said Hill. “When we first started doing Motley Fool Money, first as a podcast and then an hour-long radio show, we were going by our own sensibilities. What can we do well every single week?”
The “MarketFoolery” podcast recently received an email from a listener in India.
“Investor Beat” covers more stocks and analyzes more companies than “MarketFoolery,” Hill explained. “There will undoubtedly be some overlap. When Apple reports earnings, that’s a big story.”
But the online video show will have a greater sense of urgency and will be more fast-paced. “MarketFoolery” will have more offbeat stories, such as one about how the state of Virginia is examining whether to have its own currency.
