OLD Media Moves

Missouri paper makes changes to business page

December 20, 2009

The Sedalia Democrat, a Freedom newspaper in Missouri, announced changes to its business page in its Sunday newspaper.

City editor Aaron Walther writes, “As part of this effort, we will be moving our business page from Saturday to Monday beginning Jan. 4. We feel Monday’s newspaper is a better place for business news since it is at the beginning of the work week. Monday is simply a natural fit for this type of content.

“We also will be revamping the content in order to provide more localized and relevant business and economic news specific to our coverage area. Our plan is to present weekly features on area business owners and their companies, and how they affect our community. We will spotlight new businesses that come into the area and highlight the big players in business who have had long-term relationships with Sedalia and the surrounding areas.

“What we hope to accomplish is to offer readers a more in-depth look into the business climate of Pettis County and beyond, as well as tout the accomplishments (and even some of the struggles) of area entrepreneurs.

“To make room for this added content, The Sedalia Democrat will no longer publish weekly national stock listings. Our reasoning behind this decision is fairly straightforward: This type of information is readily available to people who seek it from alternative sources — mainly on the Internet and through ‘smart phone’ applications.”

Read more here.

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