Micklethwait explains changes to Bloomberg’s website
Bloomberg editor in chief John Micklethwait posted on Wednesday about the redesign of Bloomberg.com and its new paywall.
Micklethwait writes, “We’re launching a subscription business for Bloomberg Digital, with a redesigned website, a twice-daily regional newsletter and a host of other new features. And it deserves a brief explanation.
“We have given Bloomberg.com a cleaner look and simplified our consumer app. We have also expanded our in-depth reporting in areas that we think you will appreciate—from economics and deals to wealth and opinion. You can now get text-to-audio that will read the news to you. To start your day, you can get The Bloomberg Open, a virtual newspaper delivered straight to your phone; and as you leave work, you will receive The Bloomberg Close. Both these newsletters will come in three regional editions — Europe, Asia and the Americas.
“Our paywall will be a metered one. At launch, you can view 10 articles each month at no charge, as well as 30 minutes of the Bloomberg TV livestream daily. After 10 articles, we will ask you to become a digital subscriber. You can find detailed information at www.bloomberg.com/help.”
Read more here.