OLD Media Moves

Michigan newspaper to cut stock listings

March 19, 2006

The Jackson Citizen Patriot in Michigan announced in its Sunday paper that it is cutting its Sunday stock listings. The paper conducted a survey of its readers and found out some interesting information.

Jackson Citizen PatriotBusiness editor Sara Scott writes, “Last summer, the Citizen Patriot conducted a readership survey that indicated many readers wanted more in-depth coverage of business issues and the local economy.

“The survey also showed only 9 percent of readers regularly use the Sunday stock listings.

“We assume many of our readers already get their stock and mutual fund information on the Internet. We offer stock and mutual fund listings on our Web site at www.mlive.com. You can access the information by clicking on “stocks” and then typing in the name of the stock or mutual fund you’re interested in.

“However, we will also continue publishing the stocks requested by our readers. Let us know which listings you would like to see the Citizen Patriot continue publishing.”

The paper says it will begin offering an expanded six-page Sunday business section instead. Read about it here.

It’s been the bigger papers such as the New York Times, Chicago Tribune, Los Angeles Times and Atlanta Constitution that have been announcing that they’re cutting stock listings so far this year. The smaller papers, with a few exceptions such as the Asbury Park Press, have not been following this trend.

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