On its third quarter conference call Thursday, McGraw-Hill CEO Terry McGraw talked about the recently redesigned BusinessWeek.
McGraw said, “I also urge you to take a look at the newly redesigned Business Week, starting with the October 22nd issue. The re-launch of the Business Week is the product of 18 months of research among readers and non-readers, to gain a better understanding of today’s business information consumers. Editor-in-chief, Stephen Adler, has reconceived the publication; and, in the spirit of the new Internet age, will direct his editorial team to sort, to clarify, to illuminate the important developments for an audience of more than 4.8 million readers each week. That means offering other smart perspectives from around the world alongside stories developed by Business Week in a multi-channel endeavor.
“The goal is to solidify Business Week’s leadership as a multi-platform global business media organization and build on healthy circulation statistics. News stand sales, a key indicator of editorial vitality, are up 25% in the first half. The average price for subscribers is up 1%. Overall circulation is very steady.”
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