OLD Media Moves

Latest BusinessWeek done in conjunction with readers

August 15, 2008

The latest issue of BusinessWeek magazine, on the newsstands on Friday, was done in collaboration with its readers.

BusinessWeekEditor Stephen Adler wrote, “It’s the first issue created in collaboration with our readers. In surveys and blogs on BusinessWeek.com, in responses on LinkedIn, and in a poll conducted with YouGov and the Washington firm RT Strategies, nearly 4,000 readers identified their top concerns at work and then discussed in depth how they tackle these problems.

“This project, nearly four months in the making, has been enlightening for our writers and editors and, no doubt, for those who contributed comments and essays. We are confident that you, too, will find value in the collective wisdom assembled here. From time management to dealing with toxic bosses and generational tension, readers clearly yearn for more balance and harmony.

“And since two topics that generated intense conversation involved how to negotiate a stultifying bureaucracy and how to stay entrepreneurial in an era of uncertainty, it seems apparent that while BusinessWeek readers are serious about improving their work lives, they are just as serious about doing excellent work.”

Read more here.

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