Inc. has most profitable year in a decade, expanding overseas
Inc. magazine has had its most profitable year since it was purchased by Joe Mansueto in 2005, reports Sara Guaglione of MediaPost.
Guaglione writes, “CRO John Donnelly pointed to a list of positive numbers for the publication, which focuses on content for entrepreneurs, start-ups and small business, as evidence that Inc. is ‘the fastest-growing business property in the US.’
“Web traffic is up 110% from two years ago and page views are up 105%. Video views have risen 68% this year. Inc.’s print magazine audience grew 9.1% since last year, according to data from market research and consulting firm Ipsos.
“Interestingly, 42% of Inc.com’s traffic came from outside the U.S., mostly from the U.K. and Europe, without any marketing to this region, Donnelly told Publishers Daily. This is a market share that Inc. plans to tap into in 2017. The company is opening an office in London to cover EMEA and is attracting interest from advertisers in Europe, he said.
“Inc. will create a team of 30 international contributors and dedicate a portion of the site to international and global entrepreneurship.”
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