How Fox Business Network became a success
Chris Ariens of Adweek writes about Fox Business Network’s success as it celebrates its 10th anniversary.
Ariens writes, “With heavy emphasis on the presidential election and first months of the Trump administration, FBN has been the most-watched business news channel for the last year. (CNBC, however, continues to lead among younger viewers, which matters most to advertisers.) It also has 17 times more advertisers today than it did at launch, turning its first profit in 2011.
“According to FBN anchor, svp and managing editor Neil Cavuto, it was the November 2015 Republican presidential debate—the first hosted by FBN—that proved a critical turning point in the network’s rise to the top.
“‘People who knew little about us had a chance to see us,’ said Cavuto. ‘We were measured, focused and clear without one hint of drama.’
“What has continued to make FBN stand out from its TV and digital competitors is ‘perspective,’ he added.”
Read more here.