Sahil Patel of Digiday writes about how tech news site CNET is linking its video and social teams to improve its readership.
Patel writes, “CNET has taken an integrated approach to its 25-person video team and five-person social team. A video producer works with the social team. The producer works with a social manager to determine which videos should be recut or entirely reshot for different platforms. Nearly every video produced lands on YouTube, where CNET has more than 1 million subscribers. Facebook is CNET’s fastest-growing social video platform. Facebook, where CNET has nearly 2.1 million followers, accounted for 62 percent of CNET’s social video views in November 2015, versus only 14 percent in September, according to Tubular Labs.
“‘Content will not succeed if it’s not in sync with the way that platform operates,’ said Lindsey Turrentine, editor-in-chief of CNET. ‘But because each platform is so different, we’ve had to create a much closer bond between our social team and our video team.’
“Across YouTube and Facebook, CNET is besting its top competitors by video views.”
Read more here.
