How a business journal has continued to thrive
Dirk DeYoung, the editor of the Minneapolis/St. Paul Business Journal, writes about the publication’s 35th anniversary and why it remains successful.
DeYoung writes, “As for the Business Journal itself, I’m proud to say that we’re doing very well, thank you, with digital running strong and print as popular as ever. We have more than 22,000 subscribers to both our Morning Edition and Afternoon Edition emails, and web traffic keeps growing to more than 2 million page views per month. Meanwhile, we have more than 13,000 paid subscribers to our weekly print edition who also benefit from full access to our premium stories and business data online — and that number is growing robustly, too.
“The reason we continue to prosper is our long-standing laser focus on providing our subscribers with breaking news, analysis, business intelligence — and yes, access to high-level business people — that they can’t find anywhere else, content that gives them a leg up in competing for business and building their companies. And we continue to provide all of that in the platform that works best for them — digital, mobile and print.
“To both our digital and print subscribers and readers, I say thank you for joining us for the ride. There’s much more to come.”
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