Candace Beeke, the editor of the Houston Business Journal, explains the rationale behind the weekly business newspaper’s redesign.
Beeke writes, “Business leaders consume more news today than ever before — some 2.5 hours each day. They spread that out across multiple platforms, including mobile devices, tablets, the Web, video, social media and print.
“As a result, HBJ has followed suit. Although tomorrow’s weekly edition looks markedly different, our transformation began more than a year ago, studying the metrics of how our readers use our products. What we determined seems simple now: Our readers need news the moment it breaks, and the medium they use for that is digital.
“So, in January, our reporters began breaking all news on the Web. That’s delivered to your inbox twice a day in two free emails: Morning Edition and Afternoon Edition — click here to sign up if you aren’t getting those. I promise they will help you do better business in Houston.
“But our readers still enjoy print — in fact, HBJ’s paid circulation continues to increase. What they use print for is the ‘lean back’ experience. After being barraged with headlines all week, you want to unplug on the weekend and dive deeper into the news. What does the deal mean? Who are the dealmakers behind it, and what do they plan to do next?”
Read more here.
